We’re glad you chose to visit The Live Cash site! We care about your privacy and the information you share with us and want you to understand how we are using and protecting the information we collect about you. The Live Cash is respectful of data privacy and adopts best practices in compliance with applicable privacy laws and regulations, including the EU General Data Protection Regulation (“GDPR”).
Use of this website
This website and associated Live Cash events and publications provide products, content, and services for a professional and consumer audience and is not intended for individuals under the age of 13 years old. We do not knowingly collect or store personal data provided by anyone under 13 years of age.
What information do we collect?
The Live Cash collects data about you that is limited to the kind of information that can be found on a typical business card: first name, last name, job title, employer/company name, work address, work email, and work phone number. In some cases, we may ask you to provide additional professional information such as the size of the company you work for, and industry type.
To enhance and/or update the information that you have provided to us, we may combine it with professional information or personal data that we collect from third-party sources. The personal data that we refer to in this document is the personal and professional information you provide, as well as information that we obtain from third-party sources, both of which we typically combine as one user record.
How we collect it
We may collect your personal data when you register to receive any of the products, content or services offered by The Live Cash or its third-party sponsors (“sponsors”) such as publications, subscriptions, contests, newsletters, memberships, premium content, webcasts, video, white papers, online seminars, conferences, and events.
What happens if you don’t provide personal data?
In order for us to provide the products, content or services you request, we need your personal data. Therefore, if you do not provide such personal data, we cannot deliver the products, content or services.
How do we safeguard your personal data?
Security of your personal data
The Live Cash maintains safeguards which include technical and organizational security measures to protect your personal data from loss, misuse, unauthorized use, access, inadvertent disclosure, alteration, and destruction, and we require the third parties we contract with to support The Live Cash business operations to employ reasonable security measures as well (see “When and how we share your information with others” below).
We update and test security on an ongoing basis and restrict access to your personal data to only those who need to know in order to provide The Live Cash products, content or services to you.
Storage of your personal data
We may store your personal data using The Live Cash own secure on-site servers or other internally hosted technology. Your personal data may also be stored by third parties, via cloud services or other technology, to whom The Live Cash has contracted with, to support The Live Cash business operations (see “When and how we share your information with others” below).
These third parties do not use or have access to your personal data other than for cloud storage and retrieval, and The Live Cash requires such parties to employ at least the same level of security that we use to protect your personal data (see “Security of your personal data” above).
What we do with the personal data we collect
We use the personal data that we collect to communicate with you, deliver what you request, improve our service, and to present other information and offers that may be of interest.
To communicate with you
We may use your personal data to send you important notices, such as communications about your registration, transactions, and changes to The Live Cash terms, conditions, policies, and/or other internal purposes.
To deliver what you request
We may use your personal data to provide the products, content or services you request. If you enter a sweepstake, contest, or similar The Live Cash promotion, we may use your personal data to administer such promotion.
To improve our service
We may use your personal data for auditing, data analysis, and research to improve The Live Cash products, content and services.
To present offers that may be of interest to you
We may contact you to offer you additional The Live Cash or third-party products, content or services that may be of interest to you.
The legal basis we have for processing your personal data
The GDPR requires data collectors, such as IDGC, to have a legal basis to use the personal data of EU residents. Therefore, this section shall apply to any such personal data collected by The Live Cash.
The Live Cash uses the personal data that you provide to supply you with high-quality products, content, and services as you request, to send important notices, and for internal purposes such as auditing, data analysis, and research to provide you with the information you need to make the most informed technology purchasing decisions.
We may also use your personal data to offer you products, content or services that may be of interest to you, based upon your interests or the preferences you shared with us and may share your personal data with third-party sponsors of content, events, and other services or offers.
The legal basis for processing your personal data is your consent. In certain circumstances, we may otherwise process your personal data if The Live Cash has a legitimate interest in doing so and The Live Cash is not infringing any of your rights and freedoms.
When The Live Cash processes your personal data for The Live Cash legitimate interests, The Live Cash will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not override your interests. The Live Cash will not use your personal data in circumstances where your rights and freedoms override our legitimate interests unless we have your consent or are otherwise required or permitted to by law.
When and how we share your personal data with others
The Live Cash may share your personal data to deliver content and services from our sites, affiliated companies, and third parties services that might interest you, including sponsored content and events, for business operations, and to comply with valid legal processes.
If you are an EU resident, The Live Cash will only share your personal data with third parties outside of The Live Cash, with your consent.
For content and services that may interest you or that you request
As we mentioned above, your personal data may be shared within The Live Cash to provide you with information about products, content, and services that might interest you and for internal analytical and business development purposes (see “The Live Cash” above). We may also share your personal data with third parties to deliver the third-party sponsored content or other services that you request (see “third-party sponsored content and events” below).
For business operations
We may also share your personal data with third parties we have contracted with to support The Live Cash business operations including delivery, fulfillment, payment processing, email deployment, suppression list management, and data processing.
For third party sponsored content and events
The Live Cash partners with third-party sponsors to make available a large library of content to our users, such as white papers, professional events (live or online), as well as other services or offers. In return for access to such offers, we may ask you to provide us with personal data as part of the registration.
As required by law
Your personal data may be shared when authorized by law or necessary to comply with a valid legal process.
In the event of new ownership
If part or all the ownership of The Live Cash or any of its products or services are sold or transferred, your personal data will be transferred to the new owner.
International Data Transfers
This section shall apply to any personal data collected by The Live Cash from EU residents.
How long do we keep your personal data?
We retain your personal data for the duration of your business relationship with us, and we hold your information only as long as necessary for each purpose we use it unless we have obtained your consent to use for another or similar purpose.
Your rights and preferences
If you inform us that you want your personal data erased (if you are an EU resident), or that you no longer wish for us to communicate with you for marketing purposes, or to otherwise restrict The Live Cash processing of your personal data, we may retain some basic information in order to avoid sending you unwanted materials in the future and to keep a record of your request and our response.
Confirming your personal data
This section shall apply to any personal data collected by The Live Cash from EU residents.
To confirm that The Live Cash is processing your personal data, or to access, update or correct the personal data The Live Cash holds about you, or to obtain a copy to reuse for your own purposes, please send an email to: email@example.com
How can we help? Getting in touch
Questions, concerns, or complaints:
Your feedback is important to us. We’d love to hear your ideas, opinions, and comments about The Live Cash services. Please email: firstname.lastname@example.org